THE WRITING GYM ✦ 7-WEEK ACCELERATOR ✦ COHORT 1
Become a better writer.
Stand out online.
Get paid to be the
only one of you.
The Writing Gym is a seven-week accelerator for people who want to turn their ideas into an original personal brand that gets them noticed, hired, and paid.
Built for
- ✦9-5ers who want a body of work outside their day job
- ✦Freelancers looking for clients to come to them pre-sold
- ✦Experts who are known in their field but invisible online
- ✦Writers who want to be associated with a specific idea
So you can
- ✦Get inbound job offers, raises and promotions
- ✦Land clients in the niche you actually want
- ✦Get invited to write, speak and collaborate
- ✦Attract true fans, not just followers
“I’ve received multiple job offers and a promotion with a significant raise.”
Dr. Ashwin Sharma — Medical Strategy Lead“Working with Alice helped me win my first client in the niche I’ve been dreaming about!”
Bea Trinidad — Communications Director at CCA Manila“Within a month of implementing her strategy I received an inquiry for a project perfectly aligned with my skills.”
Camilo — Designer & Creative Strategist7 Live Workshops
Storytelling to Copywriting
October 5
Kicks Off Monday
Small Group of 10
Ambitious Professionals
Co-Work Writing Sessions
Every Friday
HANG ON. WHAT IS THIS THING?
Become an unmistakeable planet of one. 🪐
Planet of one, defined
A planet of one is someone with their own Creative Intellectual Property (CIP) — the coined language, frameworks, and point of view that people associate with you, and only you.
Creative Intellectual Property is stronger than kryptonite. It's James Clears' "Atomic Habits," Mia McGrath's "Frugal Chic," and Codie Sanchez's "Boring Businesses." CIP is the difference between "I think she posts about [topic]?" and "She's the [your idea] person."
The Writing Gym is the live group program where you build that CIP through writing deliciously human content and coining your own language — without over-relying on AI.
(*Which, you know. Is good for your brain.)
Join The GymHow we make it happen
7 Live Sessions Across 7 Weeks
The first half each session is a live presentation on the craft of writing online and brand building. The second half is a hot-seat where we strengthen your content in real-time and Q&A.
*Call time to be determined based on the group's best availability.
Weekly Co-Writing Sessions
Every Friday morning, we'll have weekly co-working writing sessions. Attendance optional! But if you've been looking for accountability and protected time to actually write, I've got you.
6 Tangible Pieces of Your Own CIP
You'll leave with at least six pieces of *published* Creative Intellectual Property on your social media profiles. Think Substack, LinkedIn, Instagram, and/or TikTok.
MEET YOUR TRAINER 💪
42K
followers
720K
Subscribers Driven
Six-Figures
Through Writing
$2.2K
ARR Substack
“By working with Alice I got the kick up the backside I needed to put pen to paper and do the work. I’m now 10 essays deep into my publication that is very niche in my industry area. I’ve received multiple job offers and a promotion with a significant raise. Work with Alice. It’s the best investment you can make in yourself.”
Dr. Ashwin Sharma — Medical Strategy Lead
You’re posting.
But are you building gravity?
A creator with gravity doesn’t just post to post. They’re world-building.
Their content is nutritious, entertaining, unique, and above all, memorable. That’s how they pull people into their orbit (and get them to stay there!).
And you know you’re capable of doing the same.
But as of now, your LinkedIn, Substack, and Instagram is…scattered. If you could just find a coined idea and signature writing style — something people can associate you with — you know you’ll be truly memorable.
There’s Just One Problem…
…you’re unsure how to go about it (it’s hard to read the label from inside the jar 🫙).
When you sit down to create, your brain sputters and stalls. Then you get the urge.
You know the urge.
The urge to open a new tab, run into Claude’s cold open arms, and have it (him?) do it for you. And while Claude spews perfectly competent prose, you’re unsettled.
“This doesn’t really sound like me.”
That’s Because Writing Is Thinking.
In order for you to extract your signature ideas, perspectives, and writing style, you have to be willing to create without over-relying on AI.
Think about it. Claude currently has *checks notes* 425 million users. That’s nearly half a billion people using the same language model to generate their content!
Even if the input is different, you can never fully scrub off Claude’s fingerprints. It has an iridescent plastic sheen.
That means that those who use their own voice — AI Saran-wrap be damned — are those that will truly become a category of one.
(Bonus: your brain stays toned and sharp. 💪)
It’s Time to Build Your Planet of One
The Writing Gym is where you carve your own cosmic zip code — rep by rep, word by word, with a small group of ambitious professionals training the same muscle.
Your planet of one starts here 🪐
WHAT YOU'LL LEAVE WITH
Everything you need to build a category of one.
Six Pieces of Creative Intellectual Property
The coined language that is uniquely yours and builds you up as a category of one.
Thousands of Hours of Expertise Packaged in 7 Weeks
Everything I've learned writing for seven-figure founders and 720K subscribers.
A Full Library of Resources – Yours Forever
All the slides, notes, and presentations from our personal branding and writing workshops.
The Courage To Be Seen
Get over your fear of judgement and share yourself as a true artist and writer. This is when content becomes the truest form of self-actualization.
Personal Edits on Your Writing
No generic feedback here! I'll give you detailed Looms explaining the thought process behind strengthening your content.
A Brand That Pulls
You'll have a body of work that starts attracting the right people, plus cold emails and DMs written in your coined language.
A Methodology That's Only Yours
Your way of working, codified into a framework you can build an offer around and eventually start monetizing.
An Origin Story That Sells You
A compelling origin story about where you've been and where you're going to give your personal brand direction.
Who this is for
Let’s make sure you’re in the right room
This is for you if:
- ✦You’re in a full-time job and want a body of work that speaks for you — so recruiters and opportunities find you before you need them
- ✦You’re a solopreneur or freelancer who wants clients to come to you already sold
- ✦You’re ready to turn your lived experience into a strong online reputation and be seen
- ✦You want to be known by the right people instead of chasing virality
- ✦Bonus: You love to write, read, and nerd out over content ✨
This is not for you if:
- —You see content creation as a “necessary evil” and dread posting. Joy is a huge part of my creation philosophy.
- —You want to offload all of your content to AI. To each their own! But The Writing Gym isn’t for you.
- —You’ve never posted online before. Knowing you want to be seen is a prerequisite here!
- —You’re looking for someone to edit your AI. Yes, I will be able to tell. Please don’t do that to me. </3
“Working with Alice has been an absolute game changer for my business! Aside from being incredibly thoughtful, kind, and extremely knowledgeable about the industry, she has gone above and beyond. If you are on the fence about working with Alice, do it. Working with her has been massively impactful and an absolute blast!”
Kat Norton — Founder and CEO of Miss Excel
The Curriculum
Here’s Your Training Plan
Week 1
Foundations
Excavate Your Story
Presentation: How to Build Creator Gravity
We start with the foundations — you’ll learn how to build a gravitational field around your online planet and why coined language is your moat in the age of AI. Then we excavate your Micro Creative Intellectual Property — your origin story, polarity, and audience.
Assignment: Write about your origin story and coin your audience. Ideally, this will be a video series for Instagram, TikTok, and LinkedIn, as well as a short article on Substack.
Week 2
Craft
Hone Your Storytelling Chops
Presentation: Sumptuous Storytelling and Hearty Hooks
You’ll get edits on your script and article. This is where we’ll cover the mechanics of storytelling — thumb-stopping hooks, structure that holds attention, and how to keep your reader in mind.
Assignment: Post your video and article, and update your About Me across your Substack, website, and other social media.
Week 3
Authority
Coin Your Macro Creative IP
Presentation: Command Authority with Macro Creative IP
We zoom out from your story to your field. Macro CIP is how you’ll build authority in your desired field (regardless if you have experience!) by making observations and predictions.
Assignment: Be an anthropologist. What are you noticing in your field? Is there something you disagree or are worried about? Write a rough draft of your prediction piece.
Week 4
Craft
Write Persuasively
Presentation: Self-Edit and Make Your Writing Sparkle
Learn how to become your own best editor. We’ll go over cutting what doesn’t earn its place, speaking directly to your reader, and making a compelling argument.
Assignment: Post your long-form article on Substack (or your newsletter platform of choice). Re-purpose that long-form article into Substack Notes, a LinkedIn post, and/or a Reel.
Week 5
Monetization
Methodology & Problem Creative IP
Presentation: Package Your Services to Become The Obvious Solution
The best way to escape competition is to create your own category. We’ll do that by codifying your methodology, digging deep into your ideal customer, and naming the problems only you can solve.
Assignment: Whether you’ve never monetized your brand before or have several offers, you’ll name your ICP and fill an extensive worksheet on the transformation you can offer.
Week 6
Monetization
Outbound Generator
Presentation: Write a Damn Good Cold Email
Time to focus on outbound, baby! You’ll learn how to craft personal and compelling cold emails that get people interested in what you have to say.
Assignment: Cold email at least 5 people you’d like to connect or work with. Start posting short- and long-form on your problem and methodology to collect signals.
Week 7
Momentum
The Mindset of a Planet of One
Presentation: The Mindset of Creation: Building a Brand From Joy
The final session. We map your content buckets — every piece of CIP you’ve minted is now a well you can draw from indefinitely — and talk about what keeps you writing after this ends.
Heads Up: There's breather week between Weeks 3 and 4! 🌴
How it works
The logistics
Dates
Start: Monday, October 5th
End: Tuesday, December 1st
Note: We’ll be off November 25–27 for Thanksgiving break. *Call times to be confirmed depending on the group’s availability.
Format
- ✦7x weekly 1-hour live sessions
- ✦A private Slack community for between-session Q&A, feedback, and accountability
- ✦UK, EU, and USA friendly session times
- ✦Weekly Friday morning co-working writing sessions
- ✦Assignments due weekly where you’ll receive thoughtful feedback on your writing (expect detailed Looms from me!)
Time commitment
About 2–3 hours of focused time per week.
Seats
Capped at 10 seats. The Writing Gym is intentionally small so I can provide the highest quality feedback on your writing.
HOW CAN I TRUST YOU, RANDOM INTERNET LADY? GOOD QUESTION...
Here's what past clients say...
“Working with Alice has been transformational. She has reshaped how I view my potential and the value of my work.
The practical results have been remarkable. I've set up systems that allow me to focus on my work, actively develop my offering and positioning, and engage with prospective customers. Within a month of implementing her LinkedIn strategy, I received an inquiry for a project perfectly aligned with my skills.
What truly sets Alice apart is her character and genuine desire to see others succeed. She believes in the power of sharing your gifts to expand opportunities and achieve ambitious goals. If you're hesitating about being authentically online or feeling stuck between big dreams and overwhelming actions, talk to Alice. You'll quickly see why you want her in your corner.”
Camilo Moreno-Salamanca — Account Executive at MotherDuck“Working with Alice was incredibly impactful for my business. After working with Alice, I’ve been able to improve the quality of my writing (more impactful, more efficient) and to tighten up the overarching purpose of my content as a whole. Her immediate, tactical feedback on specific scripts I was writing helped me improve my own writing and editing skills. Most importantly, she helped me reframe my content as an opportunity to bring my readers on their own journey and transformation, not just to share my own.”
Anne Warren — Founder of Next Season“I've worked with coaches before who just said, “Put in the reps,” while I posted to crickets. Writing has always been self-expression for me, but no one connected the dots like Alice. After working with Alice, I started attracting precisely who I wanted to reach: food entrepreneurs, chefs, and culinary professionals. My content finally found its audience. Also, working with Alice helped me win my first client in the niche I’ve been dreaming about!”
Bea Trinidad — Communications Director at CCA Manila“Working with Alice changed how I write. She showed me how crucial it is to synthesize information and distill it into clear takeaways. She reminded me that my voice is the best way to leave a memorable imprint with my readers.
Alice pushed me to ship. Because you don't know what will land until people react.
The best part? I became more confident sharing my ideas.”
Suad Fakih — Founder of Suad’s Gems“She is a killer writer. Considering we have an insanely high bar for all content we produce for Slow Growth, Alice smashed it every time.”
Matt D’Avella — Award-Winning YouTuber“I've worked with many writers in my career. Alice is, without a doubt, the best I have ever worked with.
She has an extremely strong command of the English language and the ability to generate content for your brand that people will actually enjoy reading. She also has great business and marketing instincts, as well as the ability to take a half-baked concept and turn it into a piece that's worth publishing.”
Andrew Bankson — Sr. Director of Growth at Ubiquitous
Your coach
I’m Alice (pronounced ah-leece ツ)
A creator, writing coach, and ghostwriter for seven-figure creators, award-winning YouTubers, and household-name media figures.
I’ve built a six-figure business through writing, with bylines in The Daily Beast, Fast Company, Zapier, and Every, as well as driven 750K+ subscribers (!) and six-figures in revenue for clients.
I am a staunch believer in the power of human-generated writing. That it can be a well of fulfillment, self-actualization, and lead to opportunities you wouldn’t believe.
As most people zig towards outsourcing their thinking to AI, I’m betting on zagging. The brain is a muscle that will atrophy if you don’t use it — and The Writing Gym is where you stay in shape while creating content you can be proud of.
The Investment
Join The Writing Gym
Join Cohort 1
Payment plans available via a $300 deposit.
Everything in the program: 7 live workshops and live coaching calls, weekly co-writing sessions, and a private community of ambitious thinkers.
- ✦7 live presentations on writing and brand building
- ✦Coaching calls with hot-seat feedback and Q&A
- ✦Weekly Friday co-writing sessions
- ✦Personal Loom edits on your writing
- ✦Private community access and lifetime resource vault
or submit a $300 deposit here and get started with a payment plan.
Not sure yet?
No sweat! Book a 15-min chat with me.
We'll talk about your goals and whether The Writing Gym is the right room for you.
Let's chit chatQuestions, answered
The Writing Gym ✦ October 5